How You Can Better Manage Your Mobile Marketing
Were you aware that SMS messages are received and viewed within four minutes on average? This makes it pretty obvious that if you have not yet considered mobile marketing, this might be just what your company needs. Read this article for more great information just like this example.
Remember, phones are personal! Mobile goes beyond cell phones and internet. Subscribers are connected by texting, voice, mobile internet, and smartphone apps. There are things being added to the mobile environment to meet everyone’s various needs, and you need to do the same. Your mobile campaigns need to be easily accessible, personal, and relevant!
Never hide who you are. Tell your customer up front what your business is and who you are. You should never send veiled or confusing messages to your customers. People begin to feel threatened when they do not understand what is going on, so if you forget to do this, you may alienate some of them.
Try to write a campaign article for mobile marketing that is easy to understand, straight to the point, and doesn’t include YELLING THROUGH ALL CAPS! Only use all caps for a call to action. Also avoid over abbreviating your sentences or you’ll end up with copy that looks amateurish and unprofessional.
Write your copy in a way so that it reads like something your intended mobile marketing recipient would get from a friend. Avoid the short forms, but do include slang and entertaining terminology. “OMG” or “LOL” are even okay as they’ve entered the broader lexicon of users all over the world.
Start using tools such as AdMob or Mobilytics: these tools allow you to track how many people opened your messages and connected to your website. There are many other tools you can use. Establish statistics and find out who is not receptive to your campaign and how you could improve it.
When defining your goals for your mobile marketing campaign, always make sure to keep them both manageable and feasible. There’s nothing quite as damaging to a campaign like this than to set really high expectations, and what’s worse is that some marketers try complicated methods while thinking they will help. Keep things simple and doable.
Meet your customers where they are to increase your sales. Mobile marketing is a necessity for most businesses today so you need to be up to speed on them. Local search for products, with immediate sales resulting is fast becoming a popular method of shopping for consumers. If you are not search-able to them on mobile, you will miss potential sales!
Make sure your mobile ads are compatible against all platforms, cellular devices and more. Your business must stay accessible to as many mobile users as possible. By ensuring compatibility on all platforms, you maximize your exposure and your business’ ability to reach more customers via the devices they use the most.
In conclusion, there is a lot to learn about mobile marketing and a lot that you can do to help spread the word about your organization. Use the advice provided to you and use it in a way that works for you. Ideally, you can hit your target market with the utmost of accuracy.