Reviewing The Internet Marketing Trends In 2012
Internet marketing is a business process in a state of constant change. Each day we face waves upon waves of innovation that promises to change the game for everyone. Marketers are constantly on their toes just to cope with the onslaught of new technologies.
Smart Internet marketers know nothing about the next big thing in marketing online. What they do know that what works today may not be relevant tomorrow. Right now, we all know that consumers have become increasingly mobile. This coupled with emerging technologies has redefined marketing trends in 2012. Let us rewind what happened in that fateful year in the world of Internet marketing.
Marketers realized that in order to get to your customers you need to find them. Emerging technologies using GPS became prominent in 2012. Social location apps such as Foursquare, Path and Ban.jo proved to be a potential goldmine for customer data. While near field communications hasn’t taken off as much as it could; owing to the reluctance of Apple to adopt it. Still the use of data from these location services is invaluable to marketers in the future.
Mobile friendly websites
Since 2012 saw the emergence of solid mobile devices and more affordable data plans; consumers have been using the Internet while on the go. In order to catch the tiger by the tail, more marketers have been porting their websites to become more mobile. Digital marketers are able to get more traffic on stripped-down versions of websites. Since these sites are faster to load compared to the conventional ones, more eyeballs have been attracted increasing website traffic as a result.
Content is king
With the roll out of the newest algorithm, Internet marketers focused on relevant content rather than just plain site optimization. Some Internet marketers have embraced the mantra of building quality content in order to gain the trust of the consumers. Blogging has become more defined and strengthened in 2012. Building a blog is no longer enough. You need solid content in order to attract more traffic to your site. Not just any content but timely and quality content that will raise your status in the Internet marketing community.
User generated content
User generated content has been on the rise. It is expected to become the staple in years to come. In 2012, applications such as Flipboard, Pulse, Foodspotting and Fancy have been providing user generated content for Internet marketers to make use of. The engagement factor of the content generated by these sites will enable producers to make better products as consumers provide feedback.
New advertising formats
Slowly pushed advertising will gave way to in image messages. More and more marketers are wise in keeping their cards close to their chests and help create new ad ideas. These new ideas have less clutter, relevant content and integrate brands with subtlety that does not appear too hard sell.
Today’s Internet marketing world is always dictated by the emergence of new technology and how the consumers will embrace it. It is important for marketers to stay on their toe and always adopt technologies as soon as they emerge to catch the tiger by its tail.